From one Dearborn restaurant to a concept company
Afor Concepts is a Dearborn, Michigan restaurant concept company founded in 2018 by Sam Abbas. The story starts earlier, with a frozen yogurt shop in 2010, and runs through seven restaurant concepts. Here's how it happened.
2010
Sam Abbas opens Yogurtopia, his first concept: a self-serve frozen yogurt shop in Dearborn.
2015
Sam Abbas opens the first Brome Modern Eatery in Dearborn, serving fresh, scratch-made halal food.
2017
Brome's juice bar becomes its own brand, Spilt Juice. That year Sam also helps launch Dearborn's first Restaurant Week as an executive board member of the Dearborn Area Chamber of Commerce.
2018
Afor Concepts is founded in Dearborn to create and grow restaurant concepts.
2021
In the middle of the pandemic, Afor Concepts opens The Great Commoner, a "Boutique Break Cafe" for breakfast, brunch, coffee and baked goods.
2024
The Great Commoner is sold.
Today
Afor Concepts manages and operates Brome Modern Eatery, with five Metro Detroit locations and 213 team members. Brome franchises are offered by Brome Franchising, Inc.
